Case Study for Events & Campaign Management

Background
Our client is an International e-commerce company that operates online auction and shopping website in which people and businesses buy and sell a broad variety of goods and services worldwide.

arvato India has recently signed up with the Indian arm of the company for all their online marketing promotional activities in the Indian market.

arvato India is responsible for ideation, sourcing of rewards & gift items, as well as fulfilment of all redemption requests of all of the client’s marketing campaigns & promotions

arvato India has set up a sourcing team to source quality products at attractive rates

Solution
arvato India is responsible for ideation of all of Client’s marketing promotions, sourcing of rewards & gift items, as well as fulfilment of all redemption requests being undertaken for all campaigns & promotions to be run round the year.

Service scope includes:

• Sourcing & Procurement
• Warehousing
• Address Validation
• Redemption/ Order Management
• Pick & Pack services
• Distribution Management
• Returns Management
• Business reporting

Highlights

• Go live: June 2010
• On an average 5000 redemption requests per campaign
• Support on an average 12 campaigns in a year
• Offering quality products at the best rates in the market
• 10-15 different products offered as rewards per campaign
• Quick turn-around-time. TAT of 72 hrs
• Pan-India Operations
• B2C space of dealing