Loyalty & Relationship Management

In a dynamic business environment with ever-rising customer expectations, it is becoming imperative to continuously engage with a customer right from the stage of business prospecting, product deployment, product activation to next version adoption in a customer life cycle.

In a market with ever-shrinking marketing dollars, every customer has multiple choice of vendors and service providers, who are often seen bending over backwards to win a customer. The only differentiation in the mind of a customer can be created using one’s service and relationship capabilities. To help organizations achieve this objective of creating relationship and service level differentiators, arvato services offers a variety of customer and partner relationship programs which can help you stand out of the clutter and engage your customers better.

Loyalty and redemption programs
These include programs meant for end-customers, partners, resellers, employees where the subject gets reward-points every time he/she achieves a pre-defined objective. Arvato supports customers in the following areas of Loyalty Management programs

• Program Design
• Member data analysis and consolidation
• Catalogue design and management
• Reward web-platform development, management, deployment and support
• Tele- support for member queries
• Catalogue item sourcing and warehousing
• Rewards fulfillment
• Printshop Support - printing, stuffing/kitting & dispatch of gifts.

Relationship Marketing Programs
These includes customer and partner connect programs where the objective is to improve product/service experience with customer at every instance of purchase and post purchase stages. The typical program support areas are :

• Data Consolidation of partner/customer/employees
• Tele-support to drive campaigns
• MIS, reporting and score card development
• Communication Design – printing of welcome letters, kit design and production etc

Brand Activation and Promotion
This entails organizing consumer contact programs through roadshows, on the spot contests for data building, sampling and promotions, POS audits, store branding etc.